Jan. 2020, SLATE Custom Studio and Willo Perron had the privilege to work together on the new offices of Jay-Z & Beyonce for Rock Nation in Los Angeles.
After 6 months of planning and developing prototypes and the production of the entire project, we finally finish the installation for the Willo Perron project in the middle of a floor construction zone, extreme bad weather, etc, etc. With a successful and beautiful entire floor plan!
Rock Nation Final product installed
Rock Nation Final product installed
The presentation of the mockup and first item installed was taken in the Interior Ofice Solutions / SLATE showroom
As Lead Industrial designer at SLATE, I was responsible for the engineering, production, and Logistics behind the installation of the office furniture for the entire floor for Rock Nation for Jay-Z the Rapper Artist, This installation included 110 positions of height-adjustable custom designed desks, all in a daisy-chain, the design was inspired by a Scandinavian rectangle aesthetics and clean straight lines in specially selected European White Oak that was imported essentially for this project, All executive suites were stained deep ebony color.
Solidworks 3D model
Initial renders
Initial renders
Some Ideas
The prototype was tailored handmade
All veneers were applied by hand watching the most minimum detail in the proccess
First single prototype
I make sure that the most complex pieces were welded right for the prototype
I personally supervised the mockup assembly
Finished prototype
Matching woodgrains
First daisychain prototype assembly
Production package
Control Sample
Control Sample
Control Sample
